Since more and more charity events are going online for their invitations and online ticketing, it’s now more important than ever to have a fantastic looking charity event ticketing page that can sell your event on it is own. Relying on your host committee to make forty phone calls is wishful thinking. Let me explain. I’ve served on a bunch of event committee’s and my clients call me to complain all the time, so I know firsthand that getting a host committee motivated can be a real challenge. It’s easy for a host committee member to join the board and be excited about helping; it’s another thing to get them to make all those phone calls, pitching their friends and family on why they should buy a ticket to your charity event. The committee is given all these tasks and they never get done. Yes there are always one or two superstars that do their job, but for the most part it is wishful thinking.
So what do you do? Well, your host committee is willing to do something or else they wouldn’t have signed up. They knew there were going to be some expectations on them. They will make 3-5 phone calls and they will send out an email out to their entire address book of friends with the link to your ticketing page. Bingo! That is a huge help. So an organization needs to maximize the effectiveness of that link and webpage visitors are taken to. There are several necessary features all charity event ticketing pages must have.
- Clearly stated when and where details
- Event details
- An map to the location of your event
- Photos from last year’s event or of the people or community the event is benefiting
- An easy checkout process
- Sponsors logos
You don’t want to have your visitor click off your page to find out anything. That includes your organization’s mission. You can see several great sample pages at Charityhappenings.org/ticketing.
I hope you now realize that having a boring donate page or a generic page created from your donor management software isn’t going to cut it. Take the time to create a charity event ticketing page that is elegant, exciting, highlights your organization and the event and most important of all sells itself.